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| Website Navigation:
The Shopping Mall Analogy
Your website's navigation tools and techniques
should basically give users the answer to three questions:
 | Where am I? |
 | Where have I been? and |
 | Where can I go? |
To better explain how to answer those questions we
will draw a parallel between your website's visitors and shopping mall
customers. Where am I? Shopping
mall visitors will usually have at their disposal one of those handy
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Do-It-Yourself Search Engine
Optimization
PART III: OFF-PAGE FACTORS
Once you have selected your keyphrases
and optimized your pages for them, the last step is to make sure that
you get linked from the best directories, and from lots of quality sites
with a topic related to your site's.
The best search engines, and in
particular Google (who alone can deliver 80% of the search engine
traffic to your site) "crawl" the web looking
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