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| Google AdSense
Program Review
Google AdSense, Google's advertising program that
lets webmasters display ads from Google's extensive list of advertisers,
has taken the Internet by storm. Through this successful program,
unobtrusive text-based ads are served in member sites, who then earn a
commission every time someone clicks on the advertisers' links.
At this point in time, the jury is still out on
whether this program will continue to enjoy its initial success. That
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Do-It-Yourself
Search Engine Optimization
PART I:
KEYWORD OPTIMIZATION
The
first step in a search engine optimization campaign is to choose your
keywords or keyphrases for each of your web pages. Keywords are the terms
that search engine users type in the search box to conduct a query. The
right keywords are those that:
- clearly
describe the purpose and content of your site, and,
- allow
your site to show up as close
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