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One, Visitors and Search Engines (revised)
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Much
has changed with search engine optimization since I first wrote this
article nearly two years ago, so I thought it high time that it was
totally rewritten.
At
the time I published the original, Google was operating in a very
different way. It would place the great emphasis when calculating rankings
on your first paragraph, so it was important to cram all your important
key
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SEO 101
A Beginner's Guide to Search Engine Optimization
Search Engine Optimization (SEO) is the practice of
creating a web site in a manner that allows it to be properly read and indexed
by search engines.
Because search engines send computer programs known as
"spiders," or "robots," it is necessary to understand how to
present them with the information they are looking for as they seek to determine
the value of your web.
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