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Do-It-Yourself
Search Engine Optimization
PART I:
KEYWORD OPTIMIZATION
The
first step in a search engine optimization campaign is to choose your
keywords or keyphrases for each of your web pages. Keywords are the terms
that search engine users type in the search box to conduct a query. The
right keywords are those that:
- clearly
describe the purpose and content of your site, and,
- allow
your site to show up as close
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Five
Common Web Marketing Myths Exposed
Myth #1:
Build
it and they will come
Traffic
is everything. As thousands of webmasters have already learned, you can have
a catchy domain name and an impeccably designed website already on the
web. You can even have it
indexed by the search engines. However,
even after all that, a website may only get a handful of visitors a day.
After
a few weeks of launching a
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