Where am I?
	Where have I been? and
	Where can I go?

To better explain how to answer those questions we will draw a parallel between your website's visitors and shopping mall customers. Where am I?  Shopping mall visitors will usually have at their disposal one of those handy

Do-It-Yourself Search Engine Optimization
PART I: KEYWORD OPTIMIZATION

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

1. clearly describe the purpose and content of your site, and,
2. allow your site to show up as close

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