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Viral Marketing Tricks
An introduction to Viral Marketing
15th April 2001
Viral Marketing sounds scary,
doesn’t it? The first time I heard this term I thought someone should be
visiting the doctor’s office. It never occurred to me that this had anything
to do with the internet. When it finally did dawn on me that this was a
promotional technique, I didn’t have a clue as to how powerful it could be.
So
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Goggle PageRank™ 101
PageRank™ is Google's proprietary
system for ranking web pages according to importance. PageRank (PR
from now on) is a grade (on a scale from one to ten) that Google gives a
page after performing a series of elaborate calculations (Google's
PageRank algorithm) that take into account the page's content, and the
number and quality of pages linking to it.
In a nutshell, the more inbound links a
web page has
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