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Website Publicity for Small
Internet Businesses
When it comes to promoting your website or
internet business, you have two main alternatives: advertising and
publicity. Advertising is something you create, pay for and control.
Publicity is something someone else writes or says about you when you do
something good, noteworthy or interesting. Needless to say, publicity
can be much more effective than advertising.
For example, if a friend gives you a rave
review of
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Search
engine optimization & submission strategies - a beginners guide
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(Originally
published May 2002, updated 6/03, 11/03, 2/04, 3/04)
Way
back in 2000, the thought of paying to have sites ranked on a search
engine or included in a directory was laughable; very few companies were
asking for payment. But as rampant commercialism of the World Wide Web has
taken hold, more and more search engines now require payment for listing
or ranking
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