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Finding
Content Through Networking
Content Swapping
3rd April 2001
A few months back, we saw a spate of articles in
a certain class of newsletters on a rather unusual subject: how other publishers
could or should generate “content” for their OWN newsletters and ezines.
This topic still pops up frequently.
The advice often given is that publishers should
try hard to offer “original” content, which is interpreted to mean content
that they write
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Website Publicity for Small
Internet Businesses
When it comes to promoting your website or
internet business, you have two main alternatives: advertising and
publicity. Advertising is something you create, pay for and control.
Publicity is something someone else writes or says about you when you do
something good, noteworthy or interesting. Needless to say, publicity
can be much more effective than advertising.
For example, if a friend gives you a rave
review of
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