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Do-It-Yourself
Search Engine Optimization
PART I:
KEYWORD OPTIMIZATION
The
first step in a search engine optimization campaign is to choose your
keywords or keyphrases for each of your web pages. Keywords are the terms
that search engine users type in the search box to conduct a query. The
right keywords are those that:
- clearly
describe the purpose and content of your site, and,
- allow
your site to show up as close
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Understanding Your Website's Traffic
Statistics
If you want to know how much traffic is
coming to your site, which pages are bringing the most traffic,
where are your visitors coming from, and when is traffic coming in, you
just have to analyze your website's statistics.
Nowadays, most web hosts utilize Webalizer, a powerful program that
processes your raw traffic logs (long, text based files with information
about your traffic), and generates meaningful reports
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