Ezine Publishing Primer 8 Essential Questions For Aspiring Ezine Editors

27th May 2001  

Online business 'newbies' have no doubt heard that offering a free newsletter is one of the best ways available to build their business and their profits. Some of the benefits include:

· Increased credibility
· Leverage for profitable Joint Ventures
· More exposure through article reprints, for   example An additional source of income through advertising sales

While publishing a newsletter

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Do-It-Yourself Search Engine Optimization
PART I: KEYWORD OPTIMIZATION

The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:

1. clearly describe the purpose and content of your site, and,
2. allow your site to show up as close

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