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Do-It-Yourself Search Engine
Optimization
PART III: OFF-PAGE FACTORS
Once you have selected your keyphrases
and optimized your pages for them, the last step is to make sure that
you get linked from the best directories, and from lots of quality sites
with a topic related to your site's.
The best search engines, and in
particular Google (who alone can deliver 80% of the search engine
traffic to your site) "crawl" the web looking
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It's
not just being linked, but how you link - anchor text
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We're
all pretty aware these days that having links from quality sites pointing
into your own site is a very important factor in gaining good rankings on
some of the major engines.
The
other point that has become increasingly important is that relevant anchor
text should be used in links. This applies not just to external links pointing into your
site
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