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It's
not just being linked, but how you link - anchor text
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We're
all pretty aware these days that having links from quality sites pointing
into your own site is a very important factor in gaining good rankings on
some of the major engines.
The
other point that has become increasingly important is that relevant anchor
text should be used in links. This applies not just to external links pointing into your
site
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How to Create Good Custom '404 Error'
Pages
When visitors to your site misspell your
URLs, or follow broken links to your pages, their browser will display a
'404 Error' page that will tell them that the page they were trying to
access does not exist. At this point, they will most likely leave,
rather than trying to guess how to get to their intended destination.
Fortunately, there is an easy solution to
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