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It's
not just being linked, but how you link - anchor text
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We're
all pretty aware these days that having links from quality sites pointing
into your own site is a very important factor in gaining good rankings on
some of the major engines.
The
other point that has become increasingly important is that relevant anchor
text should be used in links. This applies not just to external links pointing into your
site
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Pay Per Click Search Engine Basics
Pay per click search engines let you set
up an account with an initial deposit, and then bid for the top
positions in the search results pages for keywords or keyphrases that
you are interested in. Your bid will typically be set in cents or
dollars per click.
When a prospect clicks on your link, you
are charged the amount of that bid.
Naturally, the keyphrases that
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