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SEO 101
A Beginner's Guide to Search Engine Optimization
Search Engine Optimization (SEO) is the practice of
creating a web site in a manner that allows it to be properly read and indexed
by search engines.
Because search engines send computer programs known as
"spiders," or "robots," it is necessary to understand how to
present them with the information they are looking for as they seek to determine
the value of your web.
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What do People Want
Online? It’s not what you think it is.
5th May 2001
What people want
online is a question guerrillas ask themselves a lot. Whether it’s for
fun or work or something else, understanding a consumer’s motives once
he or she logs on is a necessity. But the experts don’t seem to agree
on what people want.
Some folks see the
web as a vast, new field for advertising messages,
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