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Why
good copywriting (and editing) matters.
Your writing can make or break your website
27th
February 2002
Whether
it is a web page or a brochure or a mailer or a newsletter, your written
words decide the direction and dimension of your enterprise. The written
copy of your message can make or break your business. It can make your
reader eat out of your hand, it can incite a Jihad against you, and
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Free Reprint Rights
Using your articles as a basis for viral marketing
15th August 2001
The most overrated idea to be talked
about on the web has been something called Viral Marketing. People have
staked their reputations on this fabulous new craze; they have staked
their livelihoods on the ability of Viral Marketing to work for them.
Proponents of this promotional technique have proclaimed the richness of
it to the masses, all in
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