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| Website Navigation:
The Shopping Mall Analogy
Your website's navigation tools and techniques
should basically give users the answer to three questions:
 | Where am I? |
| Where have I been? and |
| Where can I go? |
To better explain how to answer those questions we
will draw a parallel between your website's visitors and shopping mall
customers. Where am I? Shopping
mall visitors will usually have at their disposal one of those handy
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Search
engine optimization & submission strategies - a beginners guide
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(Originally
published May 2002, updated 6/03, 11/03, 2/04, 3/04)
Way
back in 2000, the thought of paying to have sites ranked on a search
engine or included in a directory was laughable; very few companies were
asking for payment. But as rampant commercialism of the World Wide Web has
taken hold, more and more search engines now require payment for listing
or ranking
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