The best and most profitable way you can use Email Marketing is to develop personal one-on-one relationships with your clients and prospects. These personal relationships are the key to the long-term success of your business.

Effective Email Marketing is based on two pillars: permission and respect for privacy.

In order to send customers or prospects a message, you must first get their permission (they must opt-in

Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially related to usability and search engine behaviour; we need to thoroughly understand what those problems are before we decide to use Flash for our site.

As with any business decision, it